The hospitality industry plays an important role in our everyday lives, no matter what your profession is. The importance of hospitality is often overlooked, as it goes way beyond what we see. Now, more than ever, humans rely on the hospitality industry not only for exceptional service but also for an unforgettable experience. How well do you know about the true importance of the hospitality industry?
Author: Marina Kaleb
The hospitality industry plays an important role in our everyday lives, no matter what your profession is. Very often, the importance of hospitality is overlooked, as it goes way beyond what we see. Now, more than ever, humans rely on the hospitality industry. Not only for exceptional service but also for an unforgettable experience.
The sheer importance of the hospitality industry has been proven again and again by the market value and high demand generating over 1.2 trillion USD annually! Isn’t that incredible? Also, even though the industry continues to grow, today, hospitality accounts for approximately 1 in 10 jobs globally!
The origin
The word ‘hospitality’ originates from the Latin word “hospitalitas”, meaning ‘friendliness to guests’. It’s not as simple as what you do, what matters the most is how you do it. Employees within the hospitality industry understand that guests expect the wow factor. From the moment guests step inside a hotel or restaurant, hospitalians are in charge of providing a positive and memorable experience.
The experience
Happy customers lead to loyal customers! Providing guests with an outstanding experience requires clear focus, consideration, and a true desire to fulfill customers’ wishes. Hospitalians tend to be natural caretakers, thoughtful and considerate of everyone around them. Being able to recognize and deliver to the needs of others is a gift. It is an essential requirement in hospitality!
Any hotel or restaurant can provide the essential and basic elements of hospitality. However, the smallest of details make the biggest difference when trying to go above and beyond. From a kind greeting upon arrival, to the decorations of the venue. These little details, paired with a positive attitude, are the key to an outstanding experience.
Brand association
The importance of hospitality comes from the smallest details yet it makes the biggest difference in someone’s day! Think about it, you tend to associate your experience at a restaurant or a hotel by the service you received. If the staff were attentive and kind, you would have a positive association and may want to return. However, if it was the opposite, you may have a negative impression of the venue and never want to go back.
People who wish to work in the hospitality industry tend to be a natural hospitalian, meaning they are kind, attentive and caring. The career requires individuals to interact with people on a daily basis, in complete contrast from your typical 9-5 office job. A hospitalians everyday life revolves around providing outstanding customer service. With the power to better someone's day, working in hospitality is extremely rewarding!
Why is it important?
The importance of hospitality stems from the need for warmth, respect and protection. It builds rapport between companies and guests which directly affects the brand’s reputation! On the other hand, the industry is exciting, ever changing and one of the fastest growing in the world. The hospitality industry continuously adapts to the newest of developments such as virtual reality and the meta verse.
Guests expect cozy accommodation, delicious food, entertainment and recreation, but these are simply the basics, right? Hospitality offers much more! As some are more frequent hotel and restaurant guests, there is a reason for their loyalty. Very often, it is the overall experience! A thoughtful hospitality team makes all the difference between a normal, ‘meh’ visit to a memorable and exciting adventure!
An exciting industry!
Hospitality is one of the most exciting industries to be in, and now is the perfect time to get started on your career! If you are a natural caretaker, attentive and detail oriented, you will be a great addition to the industry. Strive for excellence and be part of the shining brand reputation of your chosen properties!
It may seem too good to be true, but Hospitality Academy is here to make your dreams become reality! Join one of our campuses around the world and start working in the industry of your choice while obtaining a degree! Our programs enable you to study at your own time and pace, all while working at some of the most luxurious hotels and Michelin star restaurants in the world!
If you are looking to earn an internationally recognized hospitality management qualification in the USA or Europe, start your journey! We provide theoretical knowledge and guarantee paid work experience in luxury hotels and restaurants in the US and Europe.
