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University Specialist in Hotel Technology and Digital Transformation

The University Specialist in Hotel Technology and Digital Transformation gives you the management-level fluency to lead the digital systems reshaping how hotels operate, without needing a technical background to do it.

Hotels are investing in technology faster than they are developing professionals who can manage it strategically. This program positions you ahead of that curve; you graduate with the ability to evaluate, implement, and lead digital transformation in a hospitality context, and a credential that reflects a capability most hospitality managers do not yet have.

Minimum Duration: 6 months | Locations: Barcelona
Delivery Format: Hybrid Learning

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University Specialist in Hotel Technology and Digital Transformation
Hospitality Academy Accredited
Hospitality Academy Accredited

Benefits of this program

Internship Opportunities

Technology Fluency

You develop the ability to evaluate and manage the digital systems that run modern hotels: property management platforms, automation tools, CRM integration, revenue systems, from a strategic management perspective, not a technical one.

Personalized Guidance

Data-Driven Expertise

Understand how leading hospitality organizations collect, interpret, and act on operational and guest data, and develop the ability to use those insights to drive real performance improvements across your role.

Extended Stay

Lead Digital Transformation

Build the organizational and strategic skills to drive change initiatives from the inside: making the business case, managing implementation, developing internal capability, and measuring what digital investment actually delivers.

Requirements for this program

  • Educational Background: Bachelor’s degree required
  • Industry Experience: A background in hospitality or a related industry is recommended
  • Bridging Course: Candidates without a hospitality background may complete a hospitality fundamentals course
  • Language: Proficiency in English or Spanish required

Academic Structure

Academic Structure

Foundations of Hospitality Technology

The digital ecosystem of the modern hotel: how technology systems connect across departments, what the management decisions around adoption and integration actually involve, and how digital tools are reshaping guest experience and operational performance.

Module 1 — Hospitality Technology Systems

The platforms and tools in active use across hotel operations: PMS, revenue management systems, CRM, housekeeping software, channel management, and how decisions about these systems are made and evaluated at a management level.

Module 2 — Digital Transformation Strategy

Digital innovation at the organizational level: building the business case for technology investment, managing large-scale implementation, developing internal capability, and measuring the impact of digital change against commercial and operational objectives.

Industry Applications

Applied analysis of real-world digital transformation programs at hospitality properties: the strategic thinking behind them, the implementation challenges, and the outcomes across different organizational contexts.

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FAQ

Hospitality professionals who want to develop the management competency to lead technology decisions, digital strategy, and transformation initiatives in their organization, without a technical background.

No. The program is designed for managers and professionals who engage with technology from an operational and strategic perspective, not an engineering one.

Yes. Case studies and applied industry examples are integrated throughout every module.

Digital Transformation Manager, Hospitality Technology Director, Systems and Operations Consultant, and revenue or operations management roles where technology oversight is a core and growing responsibility.